What is the best alternative to Salesforce Marketing Cloud?

By number of websites, the most widely used alternatives to Salesforce Marketing Cloud are HubSpot, Dotdigital, Mailmunch, BDOW (Sumo), Marketo. The right one depends on your needs; compare them on adoption, authority, and audience above.

How many alternatives to Salesforce Marketing Cloud are there?

Site Stats Database tracks 26 other marketing automation tools used by 100 or more websites, plus a long tail of rarer ones. Salesforce Marketing Cloud itself is used by 2,276 websites.

Which marketing automation tool has the most websites?

HubSpot leads this category with 16,021 websites in our catalog.

Where does this data come from?

Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.

Salesforce Marketing Cloud Alternatives & Competitors

Last updated July 1, 2026 · refreshes automatically as new data lands.

Looking for an alternative to Salesforce Marketing Cloud? Site Stats Database tracks 26 other marketing automation tools; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Salesforce Marketing Cloud itself is used by 2,276 websites. Back to Salesforce Marketing Cloud.

Marketing Automation	Websites	Share	Median DR	Median traffic	Compare

Salesforce Marketing Cloud (this page)	2,276	7.1%	39	5,819	-
HubSpot	16,021	50.2%	43	7,530	Salesforce Marketing Cloud vs HubSpot
Dotdigital	2,372	7.4%	33	4,069	Salesforce Marketing Cloud vs Dotdigital
Mailmunch	1,698	5.3%	23	4,694	Salesforce Marketing Cloud vs Mailmunch
BDOW (Sumo)	1,157	3.6%	35	4,827	Salesforce Marketing Cloud vs BDOW (Sumo)
Marketo	1,101	3.5%	69	24,198	Salesforce Marketing Cloud vs Marketo
Ortto	1,063	3.3%	49	5,781	Salesforce Marketing Cloud vs Ortto
Pardot	941	3.0%	55	13,761	Salesforce Marketing Cloud vs Pardot
Wunderkind	788	2.5%	21	7,651	Salesforce Marketing Cloud vs Wunderkind
Zotabox	692	2.2%	15	4,652	Salesforce Marketing Cloud vs Zotabox
Mautic	565	1.8%	48	3,212	Salesforce Marketing Cloud vs Mautic
ActiveCampaign	370	1.2%	28	4,093	Salesforce Marketing Cloud vs ActiveCampaign
Qualified	365	1.1%	72	27,276	Salesforce Marketing Cloud vs Qualified
Act-On	363	1.1%	29	4,935	Salesforce Marketing Cloud vs Act-On
RD Station	363	1.1%	38	1,152	Salesforce Marketing Cloud vs RD Station
6sense	332	1.0%	66	11,096	Salesforce Marketing Cloud vs 6sense
Eloqua	315	1.0%	61	36,023	Salesforce Marketing Cloud vs Eloqua
Invoca	299	0.9%	28	15,166	Salesforce Marketing Cloud vs Invoca
Deadline Funnel	282	0.9%	34	5,732	Salesforce Marketing Cloud vs Deadline Funnel
Tolstoy	262	0.8%	38	14,995	Salesforce Marketing Cloud vs Tolstoy
Storylane	230	0.7%	69	10,283	Salesforce Marketing Cloud vs Storylane
Feathr	230	0.7%	61	23,366	Salesforce Marketing Cloud vs Feathr
Salesloft	226	0.7%	60	11,975	Salesforce Marketing Cloud vs Salesloft
Connectif	196	0.6%	34	1,009	Salesforce Marketing Cloud vs Connectif
ClickDimensions	196	0.6%	55	13,144	Salesforce Marketing Cloud vs ClickDimensions
Drip	176	0.6%	24	6,477	Salesforce Marketing Cloud vs Drip
Wicked Reports	129	0.4%	40	13,239	Salesforce Marketing Cloud vs Wicked Reports

Salesforce Marketing Cloud Alternatives & Competitors

The top Salesforce Marketing Cloud alternatives in depth

HubSpot

Dotdigital

Mailmunch

BDOW (Sumo)

Marketo

Ortto

Pardot

Wunderkind

Zotabox

Mautic

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