Is Marketo or Salesforce Marketing Cloud more popular?

Salesforce Marketing Cloud is used by more websites in our catalog: 1,101 use Marketo and 2,276 use Salesforce Marketing Cloud.

Does Marketo or Salesforce Marketing Cloud have higher-authority sites?

Marketo sites have the higher median Ahrefs Domain Rating (Marketo: 69, Salesforce Marketing Cloud: 39).

Is Marketo or Salesforce Marketing Cloud growing faster?

Between 2026-06 and 2026-07, Marketo went from 0.17% to 0.12% of all tracked sites, while Salesforce Marketing Cloud went from 0.31% to 0.26%. Marketo is gaining ground faster in our index.

How many sites use both Marketo and Salesforce Marketing Cloud?

11 websites in our catalog use both Marketo and Salesforce Marketing Cloud.

Where does this Marketo vs Salesforce Marketing Cloud data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Marketo vs Salesforce Marketing Cloud — Site Stats Database

Marketo vs Salesforce Marketing Cloud

A side-by-side comparison of two marketing automation tools, based on the 31,889 Marketing Automation sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Marketo	Salesforce Marketing Cloud
Websites	1,101	2,276
Market share	3.5%	7.1%
Share of top 10K sites	0.38%	0.83%

Share of top 100K sites	0.32%	0.40%

Rank	#6	#3

Median DR	69	39

Average DR	65	39

Median keywords	2,386	1,027

Median referring domains	2,174	546

Median domain age	21 yrs	16 yrs

Average domain age	21 yrs	17 yrs

Average monthly traffic	185,217	256,115

Combined monthly traffic	203,923,454	582,916,956

49ers.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords82,588
Referring Domains13,323
Domain Age29 yrs
Traffic (Jun 2026)21,545,187
Traffic Trend
TechnologyMarketo
uber.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords401,357
Referring Domains121,270
Domain Age30 yrs
Traffic (Jun 2026)14,692,510
Traffic Trend
TechnologyMarketo
canvaslms.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords5,426
Referring Domains13,632
Domain Age15 yrs
Traffic (Jun 2026)9,394,607
Traffic Trend
TechnologyMarketo
mheducation.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords84,600
Referring Domains26,033
Domain Age26 yrs
Traffic (Jun 2026)8,065,138
Traffic Trend
TechnologyMarketo
instructure.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords60,893
Referring Domains130,472
Domain Age28 yrs
Traffic (Jun 2026)7,290,683
Traffic Trend
TechnologyMarketo
neworleanssaints.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords65,508
Referring Domains10,002
Domain Age29 yrs
Traffic (Jun 2026)6,941,265
Traffic Trend
Technology
ooma.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords28,294
Referring Domains6,986
Domain Age23 yrs
Traffic (Jun 2026)3,573,660
Traffic Trend
TechnologyMarketo
levisstadium.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords15,169
Referring Domains5,337
Domain Age13 yrs
Traffic (Jun 2026)3,495,909
Traffic Trend
TechnologyMarketo
massgeneral.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords181,092
Referring Domains34,250
Domain Age27 yrs
Traffic (Jun 2026)2,829,951
Traffic Trend
TechnologyMarketo
paychex.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords92,138
Referring Domains15,025
Domain Age35 yrs
Traffic (Jun 2026)2,598,659
Traffic Trend
TechnologyMarketo

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
49ers.com	English	74	82,588	13,323	29 yrs	21,545,187		Marketo

ziprecruiter.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,916,846
Referring Domains57,742
Domain Age16 yrs
Traffic (Jun 2026)73,012,409
Traffic Trend
TechnologySalesforce Marketing Cloud
go.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords913,868
Referring Domains604,602
Domain Age28 yrs
Traffic (Jun 2026)72,794,971
Traffic Trend
TechnologySalesforce Marketing Cloud
cbsnews.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,029,881
Referring Domains486,461
Domain Age31 yrs
Traffic (Jun 2026)59,376,408
Traffic Trend
TechnologySalesforce Marketing Cloud
tasteofhome.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords1,710,618
Referring Domains135,948
Domain Age29 yrs
Traffic (Jun 2026)20,390,049
Traffic Trend
TechnologySalesforce Marketing Cloud
royalcaribbean.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords234,199
Referring Domains33,216
Domain Age30 yrs
Traffic (Jun 2026)18,803,257
Traffic Trend
TechnologySalesforce Marketing Cloud
sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
TechnologySalesforce Marketing Cloud
ods.od.nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords106,020
Referring Domains61,199
Domain Age28 yrs
Traffic (Jun 2026)14,566,934
Traffic Trend
TechnologySalesforce Marketing Cloud
mdanderson.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords351,124
Referring Domains36,497
Domain Age29 yrs
Traffic (Jun 2026)14,049,960
Traffic Trend
TechnologySalesforce Marketing Cloud
dollargeneral.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords473,025
Referring Domains19,055
Domain Age29 yrs
Traffic (Jun 2026)11,477,103
Traffic Trend
TechnologySalesforce Marketing Cloud
paypal.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords161,744
Referring Domains925,390
Domain Age26 yrs
Traffic (Jun 2026)10,940,876
Traffic Trend
TechnologySalesforce Marketing Cloud