What is the best alternative to Marketo?

By number of websites, the most widely used alternatives to Marketo are HubSpot, Dotdigital, Salesforce Marketing Cloud, Mailmunch, BDOW (Sumo). The right one depends on your needs; compare them on adoption, authority, and audience above.

How many alternatives to Marketo are there?

Site Stats Database tracks 26 other marketing automation tools used by 100 or more websites, plus a long tail of rarer ones. Marketo itself is used by 1,101 websites.

Which marketing automation tool has the most websites?

HubSpot leads this category with 16,021 websites in our catalog.

Where does this data come from?

Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.

Marketo Alternatives & Competitors

Last updated July 1, 2026 · refreshes automatically as new data lands.

Looking for an alternative to Marketo? Site Stats Database tracks 26 other marketing automation tools; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Marketo itself is used by 1,101 websites. Back to Marketo.

Marketing Automation	Websites	Share	Median DR	Median traffic	Compare

Marketo Alternatives & Competitors

The top Marketo alternatives in depth

HubSpot

Dotdigital

Salesforce Marketing Cloud

Mailmunch

BDOW (Sumo)

Ortto

Pardot

Wunderkind

Zotabox

Mautic

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