Dotdigital vs Marketo

Dotdigital is used by more websites in our catalog: 2,372 use Dotdigital and 1,101 use Marketo.

Marketo sites have the higher median Ahrefs Domain Rating (Dotdigital: 33, Marketo: 69).

Between 2026-06 and 2026-07, Dotdigital went from 0.32% to 0.27% of all tracked sites, while Marketo went from 0.17% to 0.12%. Marketo is gaining ground faster in our index.

10 websites in our catalog use both Dotdigital and Marketo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.