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Looking for an alternative to Optimizely? Site Stats Database tracks 19 other a/b testing & experimentation tools; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Optimizely itself is used by 1,701 websites. Back to Optimizely.
| A/B Testing | Websites | Share | Median DR | Median traffic | Compare |
|---|---|---|---|---|---|
| Optimizely (this page) |
| 1,701 |
| 8.0% |
| 54 |
| 19,382 |
| - |
| VWO | 5,538 | 26.0% | 50 | 13,967 | Optimizely vs VWO |
| Crazy Egg | 3,756 | 17.6% | 33 | 11,663 | Optimizely vs Crazy Egg |
| LaunchDarkly | 2,810 | 13.2% | 13 | 12,155 | Optimizely vs LaunchDarkly |
| Google Optimize | 1,992 | 9.4% | 45 | 8,079 | Optimizely vs Google Optimize |
| Convert | 1,160 | 5.4% | 52 | 15,585 | Optimizely vs Convert |
| SiteSpect | 1,081 | 5.1% | 43 | 23,191 | Optimizely vs SiteSpect |
| Zoho PageSense | 900 | 4.2% | 34 | 5,054 | Optimizely vs Zoho PageSense |
| Intellimize | 640 | 3.0% | 60 | 13,320 | Optimizely vs Intellimize |
| AB Tasty | 587 | 2.8% | 63 | 9,999 | Optimizely vs AB Tasty |
| Nelio AB Testing | 399 | 1.9% | 48 | 12,671 | Optimizely vs Nelio AB Testing |
| Adobe Target | 336 | 1.6% | 71 | 50,072 | Optimizely vs Adobe Target |
| Kameleoon | 224 | 1.1% | 63 | 2,529 | Optimizely vs Kameleoon |
| GrowthBook | 200 | 0.9% | 53 | 18,752 | Optimizely vs GrowthBook |
| Monetate | 197 | 0.9% | 48 | 29,027 | Optimizely vs Monetate |
| Omniconvert | 155 | 0.7% | 49 | 20,678 | Optimizely vs Omniconvert |
| Varify | 136 | 0.6% | 54 | 2,887 | Optimizely vs Varify |
| Amplitude Experiment | 135 | 0.6% | 67 | 30,254 | Optimizely vs Amplitude Experiment |
| Dynamic Yield | 118 | 0.6% | 66 | 93,712 | Optimizely vs Dynamic Yield |
| Webtrends Optimize | 118 | 0.6% | 54 | 12,444 | Optimizely vs Webtrends Optimize |
5,538
Websites
26.0%
Share of A/B Testing
50
Median DR
13,967
Median traffic
Top sites using VWO
3,756
Websites
17.6%
Share of A/B Testing
33
Median DR
11,663
Median traffic
Top sites using Crazy Egg
2,810
Websites
13.2%
Share of A/B Testing
13
Median DR
12,155
Median traffic
Top sites using LaunchDarkly
1,992
Websites
9.4%
Share of A/B Testing
45
Median DR
8,079
Median traffic
Top sites using Google Optimize
1,160
Websites
5.4%
Share of A/B Testing
52
Median DR
15,585
Median traffic
Top sites using Convert
1,081
Websites
5.1%
Share of A/B Testing
43
Median DR
23,191
Median traffic
Top sites using SiteSpect
900
Websites
4.2%
Share of A/B Testing
34
Median DR
5,054
Median traffic
Top sites using Zoho PageSense
640
Websites
3.0%
Share of A/B Testing
60
Median DR
13,320
Median traffic
Top sites using Intellimize
587
Websites
2.8%
Share of A/B Testing
63
Median DR
9,999
Median traffic
Top sites using AB Tasty
399
Websites
1.9%
Share of A/B Testing
48
Median DR
12,671
Median traffic
Top sites using Nelio AB Testing
By number of websites, the most widely used alternatives to Optimizely are VWO, Crazy Egg, LaunchDarkly, Google Optimize, Convert. The right one depends on your needs; compare them on adoption, authority, and audience above.
Site Stats Database tracks 19 other a/b testing & experimentation tools used by 100 or more websites, plus a long tail of rarer ones. Optimizely itself is used by 1,701 websites.
VWO leads this category with 5,538 websites in our catalog.
Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.
Citation
Site Stats Database. "Optimizely Alternatives & Competitors." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/ab-testing/optimizely/alternatives
Site Stats Database tracks every A/B testing tool with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Filter, compare, and export the data.
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