Last updated · traffic data through Jun 2026 - refreshes automatically as new data lands.
Optimizely is an A/B testing tool.
1,701
Websites
8.0%
Share of A/B Testing
#5
Rank
of 32
54
Median DR
2,158,071,304
Combined monthly traffic
Showing 12 of 1,701 results
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Site Stats Database tracks 1,701 websites using Optimizely. They carry a median Ahrefs Domain Rating of 54, higher than the 28 median across all tracked sites. The typical one is about 21 years old and ranks for 1,631 organic keywords. Over the last 2 months, the number we track grew 39%. Notable Optimizely sites include clevelandclinic.org, bbc.com, cnn.com. See plans and pricing.
Every figure in this section is based only on the websites Site Stats Database tracks, not the entire web. Market share, rank, totals, and medians all reflect our sample of 21,296 sites using an A/B testing tool, not global market data.
+481 (+39%)
2026-06 → 2026-07
0.19% of tracked sites (was 0.21%)
Category
Top market
Top industry
Median referring domains
1,150
Median keywords
1,631
Median domain age
21 yrs
Adoption by audience size
Share of the most-visited sites we track that are websites using Optimizely.
1.6%
Top 10K
156 of 10,000
0.5%
Top 100K
548 of 100,000
0.2%
All tracked
1,701 of 880,858
Monthly snapshots of the sites in this segment. A new point is added every month. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when the prevalence of this segment changes.
Websites
1,701
2026-06 to 2026-07
Share of tracked sites
0.19%
2026-06 to 2026-07
Combined monthly traffic
2,158,071,304
2026-06 to 2026-07
Median page count
526
2026-06 to 2026-07
Median referring domains
1,150
2026-06 to 2026-07
Every a/b testing we track in this category, by number of websites.
The technologies most often detected alongside Optimizely.
Site Stats Database tracks 1,701 websites using Optimizely, enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect Optimizely by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricingOptimizely is an A/B testing tool. Site Stats Database detects it on the websites it tracks by analyzing each site's homepage, response headers, and DNS, and has currently found it on 1,701 websites.
Site Stats Database currently tracks 1,701 websites using Optimizely. That makes it the #5 most common a/b testing out of 32 we detect in this category.
The most common are Funeral, Cremation, and Urns sites, and they are most common in United States and Germany. The breakdowns above show the full split across topics, markets, authority, and monetization, based on the 1,701 websites using Optimizely we track.
Optimizely is one of 32 a/b testing options Site Stats Database detects. The alternatives section lists the others by adoption, and you can compare Optimizely head-to-head with any of them.
They tend to have stronger authority than the typical website: the median Optimizely site has an Ahrefs Domain Rating of 54, higher than the 28 median across all sites Site Stats Database tracks.
Over the last 2 months, the number we track grew 39%, based on Site Stats Database's month-by-month snapshots of this group.
Traffic estimates, organic keywords, and authority come from DataForSEO; Domain Rating comes from Ahrefs' public endpoint; and technology detection (including Optimizely) comes from Site Stats Database's own crawler, which inspects each site's HTML, headers, and infrastructure.
At least monthly. Traffic and rankings refresh every month, and technology detections are refreshed as sites are re-crawled, so this page always reflects the current 1,701 Optimizely websites.
Yes. The complete, filterable list of all 1,701 Optimizely websites, enriched with traffic history, authority, keywords, and the full tech stack, is available with a Site Stats Database plan.
Site Stats Database detects Optimizely by crawling each site's homepage HTML, response headers, and DNS.
Citation
Site Stats Database. "Websites Using Optimizely." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/ab-testing/optimizely
| English |
| 93 |
| 3,887,532 |
| 716,813 |
| 36 yrs |
| 145,867,646 |
| Optimizely |
| cnn.com | English | 93 | 3,578,724 | 1,035,782 | 32 yrs | 110,708,925 | Optimizely |
| starbucks.com | English | 89 | 319,049 | 100,499 | 32 yrs | 39,976,207 | Optimizely |
| cinemark.com | English | 76 | 271,185 | 12,909 | 30 yrs | 33,417,105 | Optimizely |
| heart.org | English | 91 | 559,706 | 159,503 | 31 yrs | 29,746,075 | Optimizely |
| michaels.com | English | 83 | 1,192,309 | 71,560 | 31 yrs | 27,717,581 | Optimizely |
| oanda.com | English | 84 | 98,144 | 28,934 | 29 yrs | 23,705,563 | Optimizely |
| petsmart.com | English | 80 | 528,037 | 20,803 | 30 yrs | 22,276,272 | Optimizely |
| peacocktv.com | English | 82 | 358,336 | 34,509 | 13 yrs | 20,788,718 | Optimizely |
| budget.com | English | 78 | 169,591 | 20,118 | 31 yrs | 19,712,803 | Optimizely |
| publix.com | English | 81 | 479,008 | 26,165 | 31 yrs | 17,723,670 | Optimizely |