Optimizely vs Varify

Optimizely is used by more websites in our catalog: 1,701 use Optimizely and 136 use Varify.

Optimizely and Varify sites have a similar median Ahrefs Domain Rating.

Between 2026-06 and 2026-07, Optimizely went from 0.21% to 0.19% of all tracked sites, while Varify went from 0.02% to 0.02%. Varify is gaining ground faster in our index.

1 websites in our catalog use both Optimizely and Varify.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.