Last updated · refreshes automatically as new data lands.
Looking for an alternative to Insider? Site Stats Database tracks 20 other customer data platforms; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Insider itself is used by 246 websites. Back to Insider.
| CDP | Websites | Share | Median DR | Median traffic | Compare |
|---|---|---|---|---|---|
| Insider (this page) |
| 246 |
| 2.9% |
| 44 |
| 1,688 |
| - |
| Segment | 1,743 | 20.6% | 56 | 14,214 | Insider vs Segment |
| Able CDP | 1,284 | 15.2% | 41 | 10,624 | Insider vs Able CDP |
| Salesforce Audience Studio | 871 | 10.3% | 44 | 22,055 | Insider vs Salesforce Audience Studio |
| RudderStack | 807 | 9.5% | 30 | 5,631 | Insider vs RudderStack |
| Treasure Data | 526 | 6.2% | 48 | 6,256 | Insider vs Treasure Data |
| Adobe Experience Platform | 484 | 5.7% | 61 | 22,610 | Insider vs Adobe Experience Platform |
| Cxense | 314 | 3.7% | 65 | 1,513 | Insider vs Cxense |
| PriceSpider | 272 | 3.2% | 50 | 54,515 | Insider vs PriceSpider |
| Skeepers | 209 | 2.5% | 46 | 1,084 | Insider vs Skeepers |
| Sirdata | 209 | 2.5% | 20 | 4,825 | Insider vs Sirdata |
| Emarsys | 190 | 2.2% | 52 | 2,891 | Insider vs Emarsys |
| Omeda | 182 | 2.2% | 64 | 13,222 | Insider vs Omeda |
| Bloomreach Engagement (Exponea) | 178 | 2.1% | 57 | 8,671 | Insider vs Bloomreach Engagement (Exponea) |
| BlueConic | 171 | 2.0% | 67 | 30,315 | Insider vs BlueConic |
| Oracle BlueKai | 160 | 1.9% | 58 | 37,227 | Insider vs Oracle BlueKai |
| Viafoura | 123 | 1.5% | 66 | 20,859 | Insider vs Viafoura |
| Lytics | 119 | 1.4% | 72 | 70,775 | Insider vs Lytics |
| SALESmanago | 111 | 1.3% | 47 | 1,109 | Insider vs SALESmanago |
| SegMetrics | 107 | 1.3% | 44 | 5,622 | Insider vs SegMetrics |
| Netcore Cloud | 107 | 1.3% | 46 | 3,166 | Insider vs Netcore Cloud |
Segment is a customer data platform that collects and routes first-party data.
1,743
Websites
20.6%
Share of CDP
56
Median DR
14,214
Median traffic
Top sites using Segment
1,284
Websites
15.2%
Share of CDP
41
Median DR
10,624
Median traffic
Top sites using Able CDP
871
Websites
10.3%
Share of CDP
44
Median DR
22,055
Median traffic
Top sites using Salesforce Audience Studio
807
Websites
9.5%
Share of CDP
30
Median DR
5,631
Median traffic
Top sites using RudderStack
526
Websites
6.2%
Share of CDP
48
Median DR
6,256
Median traffic
Top sites using Treasure Data
484
Websites
5.7%
Share of CDP
61
Median DR
22,610
Median traffic
Top sites using Adobe Experience Platform
314
Websites
3.7%
Share of CDP
65
Median DR
1,513
Median traffic
Top sites using Cxense
272
Websites
3.2%
Share of CDP
50
Median DR
54,515
Median traffic
Top sites using PriceSpider
209
Websites
2.5%
Share of CDP
46
Median DR
1,084
Median traffic
Top sites using Skeepers
209
Websites
2.5%
Share of CDP
20
Median DR
4,825
Median traffic
Top sites using Sirdata
By number of websites, the most widely used alternatives to Insider are Segment, Able CDP, Salesforce Audience Studio, RudderStack, Treasure Data. The right one depends on your needs; compare them on adoption, authority, and audience above.
Site Stats Database tracks 20 other customer data platforms used by 100 or more websites, plus a long tail of rarer ones. Insider itself is used by 246 websites.
Segment leads this category with 1,743 websites in our catalog.
Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.
Citation
Site Stats Database. "Insider Alternatives & Competitors." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/customer-data-platforms/insider/alternatives
Site Stats Database tracks every customer data platform with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Filter, compare, and export the data.
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