Insider vs Oracle BlueKai

Insider is used by more websites in our catalog: 246 use Insider and 160 use Oracle BlueKai.

Oracle BlueKai sites have the higher median Ahrefs Domain Rating (Insider: 44, Oracle BlueKai: 58).

Between 2026-06 and 2026-07, Insider went from 0.04% to 0.03% of all tracked sites, while Oracle BlueKai went from 0.03% to 0.02%. Oracle BlueKai is gaining ground faster in our index.

1 websites in our catalog use both Insider and Oracle BlueKai.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.