Google Tag Manager vs Yandex Metrica

Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 218 use Yandex Metrica.

Yandex Metrica sites have the higher median Ahrefs Domain Rating (Google Tag Manager: 36, Yandex Metrica: 40).

Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while Yandex Metrica went from 0.03% to 0.02%. Yandex Metrica is gaining ground faster in our index.

47 websites in our catalog use both Google Tag Manager and Yandex Metrica.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.