Is Google Tag Manager or StatCounter more popular?

Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 1,181 use StatCounter.

Does Google Tag Manager or StatCounter have higher-authority sites?

Google Tag Manager sites have the higher median Ahrefs Domain Rating (Google Tag Manager: 36, StatCounter: 24).

Is Google Tag Manager or StatCounter growing faster?

Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while StatCounter went from 0.16% to 0.13%. StatCounter is gaining ground faster in our index.

How many sites use both Google Tag Manager and StatCounter?

215 websites in our catalog use both Google Tag Manager and StatCounter.

Where does this Google Tag Manager vs StatCounter data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Tag Manager vs StatCounter — Site Stats Database

Google Tag Manager vs StatCounter

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Tag Manager	StatCounter
Websites	262,222	1,181
Market share	51%	0.23%
Share of top 10K sites	41%	0.09%

Rank	#2	#19

Median DR	36	24

Average DR	38	26

Median keywords	1,213	957

Median referring domains	552	454

Median domain age	16 yrs	16 yrs

Average domain age	16 yrs	16 yrs

Average monthly traffic	131,314	34,983

Combined monthly traffic	34,433,531,927	41,315,084

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyGoogle Tag Manager
play.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords6,530,671
Referring Domains3,590,131
Domain Age28 yrs
Traffic (Jun 2026)716,175,576
Traffic Trend
Technology
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Technology
nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords8,823,555
Referring Domains1,431,267
Domain Age28 yrs
Traffic (Jun 2026)449,766,532
Traffic Trend
TechnologyGoogle Tag Manager
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyGoogle Tag Manager
finance.yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords3,416,031
Referring Domains299,278
Domain Age31 yrs
Traffic (Jun 2026)353,252,169
Traffic Trend
Technology
zillow.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,129,056
Referring Domains181,223
Domain Age21 yrs
Traffic (Jun 2026)275,243,255
Traffic Trend
TechnologyGoogle Tag Manager
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Google Tag Manager

celebdirtylaundry.com
LanguageEnglish
DR (Ahrefs)50
Total Keywords50,268
Referring Domains11,016
Domain Age19 yrs
Traffic (Jun 2026)7,647,023
Traffic Trend
TechnologyStatCounter
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
Technology
localtimes.info
LanguageEnglish
DR (Ahrefs)76
Total Keywords63,120
Referring Domains11,370
Domain Age17 yrs
Traffic (Jun 2026)2,097,459
Traffic Trend
Technology
averiecooks.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords120,612
Referring Domains24,332
Domain Age14 yrs
Traffic (Jun 2026)1,803,043
Traffic Trend
Technology
270towin.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords32,450
Referring Domains28,446
Domain Age22 yrs
Traffic (Jun 2026)1,706,379
Traffic Trend
Technology
handluggageonly.co.uk
LanguageEnglish
DR (Ahrefs)63
Total Keywords57,099
Referring Domains7,663
Domain Age13 yrs
Traffic (Jun 2026)1,302,856
Traffic Trend
Technology
i2symbol.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords46,421
Referring Domains4,387
Domain Age15 yrs
Traffic (Jun 2026)1,254,363
Traffic Trend
Technology
altogetherchristmas.com
LanguageEnglish
DR (Ahrefs)47
Total Keywords11,926
Referring Domains879
Domain Age19 yrs
Traffic (Jun 2026)1,181,540
Traffic Trend
Technology
metricmetal.com
LanguageEnglish
DR (Ahrefs)25
Total Keywords13,371
Referring Domains672
Domain Age29 yrs
Traffic (Jun 2026)1,099,130
Traffic Trend
Technology
whereyoueat.com
LanguageEnglish
DR (Ahrefs)54
Total Keywords139,170
Referring Domains5,050
Domain Age18 yrs
Traffic (Jun 2026)885,155
Traffic Trend
Technology