Google Tag Manager vs Simple Analytics

Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 132 use Simple Analytics.

Simple Analytics sites have the higher median Ahrefs Domain Rating (Google Tag Manager: 36, Simple Analytics: 39).

Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while Simple Analytics went from 0.02% to 0.01%. Simple Analytics is gaining ground faster in our index.

36 websites in our catalog use both Google Tag Manager and Simple Analytics.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.