Is Google Tag Manager or PostHog more popular?

Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 1,783 use PostHog.

Does Google Tag Manager or PostHog have higher-authority sites?

PostHog sites have the higher median Ahrefs Domain Rating (Google Tag Manager: 36, PostHog: 43).

Is Google Tag Manager or PostHog growing faster?

Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while PostHog went from 0.26% to 0.20%. PostHog is gaining ground faster in our index.

How many sites use both Google Tag Manager and PostHog?

1,029 websites in our catalog use both Google Tag Manager and PostHog.

Where does this Google Tag Manager vs PostHog data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Tag Manager vs PostHog — Site Stats Database

Google Tag Manager vs PostHog

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Tag Manager	PostHog
Websites	262,222	1,783
Market share	51%	0.35%
Share of top 10K sites	41%	0.14%

Rank	#2	#13

Median DR	36	43

Average DR	38	42

Median keywords	1,213	1,565

Median referring domains	552	593

Median domain age	16 yrs	9 yrs

Average domain age	16 yrs	11 yrs

Average monthly traffic	131,314	54,604

Combined monthly traffic	34,433,531,927	97,359,798

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyGoogle Tag Manager
play.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords6,530,671
Referring Domains3,590,131
Domain Age28 yrs
Traffic (Jun 2026)716,175,576
Traffic Trend
Technology
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Technology
nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords8,823,555
Referring Domains1,431,267
Domain Age28 yrs
Traffic (Jun 2026)449,766,532
Traffic Trend
TechnologyGoogle Tag Manager
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyGoogle Tag Manager
finance.yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords3,416,031
Referring Domains299,278
Domain Age31 yrs
Traffic (Jun 2026)353,252,169
Traffic Trend
Technology
zillow.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,129,056
Referring Domains181,223
Domain Age21 yrs
Traffic (Jun 2026)275,243,255
Traffic Trend
TechnologyGoogle Tag Manager
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Google Tag Manager

goodcall.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords22,208
Referring Domains2,840
Domain Age29 yrs
Traffic (Jun 2026)4,933,128
Traffic Trend
TechnologyPostHog
slidesgo.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords63,936
Referring Domains19,095
Domain Age7 yrs
Traffic (Jun 2026)3,249,936
Traffic Trend
Technology
sagepub.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords554,233
Referring Domains403,362
Domain Age37 yrs
Traffic (Jun 2026)2,926,968
Traffic Trend
TechnologyPostHog
petersons.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords165,019
Referring Domains11,035
Domain Age32 yrs
Traffic (Jun 2026)2,883,817
Traffic Trend
Technology
currenttimeutc.com
LanguageEnglish
DR (Ahrefs)6
Total Keywords44,476
Referring Domains375
Domain Age3 yrs
Traffic (Jun 2026)2,820,351
Traffic Trend
Technology
myfooddata.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords280,966
Referring Domains8,612
Domain Age12 yrs
Traffic (Jun 2026)2,613,932
Traffic Trend
Technology
omlet.us
LanguageEnglish
DR (Ahrefs)52
Total Keywords64,752
Referring Domains2,663
Domain Age21 yrs
Traffic (Jun 2026)2,275,601
Traffic Trend
TechnologyPostHog
oliveandcocoa.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords33,079
Referring Domains2,051
Domain Age17 yrs
Traffic (Jun 2026)1,885,539
Traffic Trend
Technology
smalldoorvet.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords64,561
Referring Domains2,629
Domain Age8 yrs
Traffic (Jun 2026)1,834,423
Traffic Trend
Technology
nathab.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords52,735
Referring Domains6,001
Domain Age30 yrs
Traffic (Jun 2026)1,677,248
Traffic Trend
TechnologyPostHog