Google Tag Manager vs Parse.ly

Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 141 use Parse.ly.

Parse.ly sites have the higher median Ahrefs Domain Rating (Google Tag Manager: 36, Parse.ly: 70).

Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while Parse.ly went from 0.02% to 0.02%. Parse.ly is gaining ground faster in our index.

94 websites in our catalog use both Google Tag Manager and Parse.ly.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.