A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.
Last updated
| Metric | Google Tag Manager | Parse.ly |
|---|---|---|
| Websites | 262,222 | 141 |
| Market share | 51% | 0.03% |
| Share of top 10K sites | 41% | 0.15% |
| Share of top 100K sites |
| 40% |
| 0.06% |
| Rank | #2 | #36 |
|---|
| Median DR | 36 | 70 |
|---|
| Average DR | 38 | 63 |
|---|
| Median keywords | 1,213 | 6,431 |
|---|
| Median referring domains | 552 | 4,202 |
|---|
| Median domain age | 16 yrs | 21 yrs |
|---|
| Average domain age | 16 yrs | 21 yrs |
|---|
| Average monthly traffic | 131,314 | 1,135,897 |
|---|
| Combined monthly traffic | 34,433,531,927 | 160,161,435 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
262,222 websites · rank #2
Top industries
Top markets
141 websites · rank #36
Top industries
Top markets
Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 141 use Parse.ly.
Parse.ly sites have the higher median Ahrefs Domain Rating (Google Tag Manager: 36, Parse.ly: 70).
Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while Parse.ly went from 0.02% to 0.02%. Parse.ly is gaining ground faster in our index.
94 websites in our catalog use both Google Tag Manager and Parse.ly.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Google Tag Manager vs Parse.ly." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/analytics/compare/google-tag-manager-vs-parse-ly
Site Stats Database tracks 262,222 websites using Google Tag Manager and 141 using Parse.ly, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every analytics tool by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 99 |
| 6,530,671 |
| 3,590,131 |
| 28 yrs |
| 716,175,576 |
| Google Tag Manager |
| clevelandclinic.org | English | 92 | 5,266,698 | 262,751 | 28 yrs | 536,244,433 | Google Tag Manager |
| britannica.com | English | 92 | 9,553,813 | 512,902 | 31 yrs | 511,620,010 | Google Tag Manager |
| nih.gov | English | 95 | 8,823,555 | 1,431,267 | 28 yrs | 449,766,532 | Google Tag Manager |
| mlb.com | English | 90 | 1,403,577 | 165,017 | 31 yrs | 376,727,145 | Google Tag Manager |
| finance.yahoo.com | English | 94 | 3,416,031 | 299,278 | 31 yrs | 353,252,169 | Google Tag Manager |
| zillow.com | English | 92 | 4,129,056 | 181,223 | 21 yrs | 275,243,255 | Google Tag Manager |
| dictionary.com | English | 90 | 3,387,790 | 129,246 | 31 yrs | 242,622,664 | Google Tag Manager |
| healthline.com | English | 92 | 7,041,614 | 458,961 | 21 yrs | 220,346,497 | Google Tag Manager |
| English |
| 92 |
| 363,399 |
| 84,196 |
| 28 yrs |
| 37,250,885 |
| Parse.ly |
| rollingstone.com | English | 90 | 1,594,859 | 282,640 | 31 yrs | 20,854,417 | Parse.ly |
| songfacts.com | English | 73 | 606,884 | 23,188 | 26 yrs | 6,648,099 | Parse.ly |
| wowhead.com | English | 80 | 234,890 | 21,397 | 20 yrs | 5,685,697 | Parse.ly |
| brookings.edu | English | 90 | 222,248 | 153,320 | 29 yrs | 4,695,261 | Parse.ly |
| comicbook.com | English | 80 | 1,116,525 | 96,776 | 31 yrs | 4,534,284 | Parse.ly |
| vice.com | English | 91 | 516,179 | 285,385 | 29 yrs | 3,319,083 | Parse.ly |
| slate.com | English | 90 | 410,782 | 251,121 | 31 yrs | 2,834,647 | Parse.ly |
| calmatters.org | English | 81 | 101,926 | 29,106 | 11 yrs | 1,585,637 | Parse.ly |