Google Tag Manager vs Microsoft Clarity

Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 718 use Microsoft Clarity.

Microsoft Clarity sites have the higher median Ahrefs Domain Rating (Google Tag Manager: 36, Microsoft Clarity: 40).

Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while Microsoft Clarity went from 0.11% to 0.08%. Microsoft Clarity is gaining ground faster in our index.

487 websites in our catalog use both Google Tag Manager and Microsoft Clarity.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.