Google Tag Manager vs Matomo

Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 5,009 use Matomo.

Matomo sites have the higher median Ahrefs Domain Rating (Google Tag Manager: 36, Matomo: 51).

Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while Matomo went from 0.69% to 0.57%. Matomo is gaining ground faster in our index.

1,577 websites in our catalog use both Google Tag Manager and Matomo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.