ExactMetrics vs Google Tag Manager

Google Tag Manager is used by more websites in our catalog: 4,554 use ExactMetrics and 262,222 use Google Tag Manager.

Google Tag Manager sites have the higher median Ahrefs Domain Rating (ExactMetrics: 23, Google Tag Manager: 36).

Between 2026-06 and 2026-07, ExactMetrics went from 0.56% to 0.52% of all tracked sites, while Google Tag Manager went from 36% to 30%. ExactMetrics is gaining ground faster in our index.

777 websites in our catalog use both ExactMetrics and Google Tag Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.