etracker vs Google Tag Manager

Google Tag Manager is used by more websites in our catalog: 145 use etracker and 262,222 use Google Tag Manager.

etracker sites have the higher median Ahrefs Domain Rating (etracker: 66, Google Tag Manager: 36).

Between 2026-06 and 2026-07, etracker went from 0.02% to 0.02% of all tracked sites, while Google Tag Manager went from 36% to 30%. etracker is gaining ground faster in our index.

31 websites in our catalog use both etracker and Google Tag Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.