Clicky vs Google Tag Manager

Google Tag Manager is used by more websites in our catalog: 1,617 use Clicky and 262,222 use Google Tag Manager.

Google Tag Manager sites have the higher median Ahrefs Domain Rating (Clicky: 28, Google Tag Manager: 36).

Between 2026-06 and 2026-07, Clicky went from 0.23% to 0.18% of all tracked sites, while Google Tag Manager went from 36% to 30%. Clicky is gaining ground faster in our index.

341 websites in our catalog use both Clicky and Google Tag Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.