Adobe Analytics vs Google Tag Manager

Google Tag Manager is used by more websites in our catalog: 963 use Adobe Analytics and 262,222 use Google Tag Manager.

Google Tag Manager sites have the higher median Ahrefs Domain Rating (Adobe Analytics: 10, Google Tag Manager: 36).

Between 2026-06 and 2026-07, Adobe Analytics went from 0.10% to 0.11% of all tracked sites, while Google Tag Manager went from 36% to 30%. Adobe Analytics is gaining ground faster in our index.

527 websites in our catalog use both Adobe Analytics and Google Tag Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.