Is The Trade Desk or Yahoo more popular?

The Trade Desk is used by more websites in our catalog: 9,996 use The Trade Desk and 2,201 use Yahoo.

Does The Trade Desk or Yahoo have higher-authority sites?

Yahoo sites have the higher median Ahrefs Domain Rating (The Trade Desk: 48, Yahoo: 51).

Is The Trade Desk or Yahoo growing faster?

Between 2026-06 and 2026-07, The Trade Desk went from 1.4% to 1.1% of all tracked sites, while Yahoo went from 0.29% to 0.25%. Yahoo is gaining ground faster in our index.

How many sites use both The Trade Desk and Yahoo?

727 websites in our catalog use both The Trade Desk and Yahoo.

Where does this The Trade Desk vs Yahoo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

The Trade Desk vs Yahoo — Site Stats Database

The Trade Desk vs Yahoo

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	The Trade Desk	Yahoo
Websites	9,996	2,201
Market share	3.5%	0.76%
Share of top 10K sites	5.0%	1.3%

Rank	#9	#17

Median DR	48	51

Average DR	46	48

Median keywords	2,401	2,364

Median referring domains	975	1,060

Median domain age	22 yrs	22 yrs

Average domain age	20 yrs	20 yrs

Average monthly traffic	298,139	503,310

Combined monthly traffic	2,980,198,667	1,107,784,548

wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyThe Trade Desk
ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
Technology
kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyThe Trade Desk
enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
Technology
starbucks.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords319,049
Referring Domains100,499
Domain Age32 yrs
Traffic (Jun 2026)39,976,207
Traffic Trend
Technology
purdue.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords877,227
Referring Domains170,898
Domain Age41 yrs
Traffic (Jun 2026)37,101,645
Traffic Trend
Technology
vogue.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,352,503
Referring Domains223,118
Domain Age32 yrs
Traffic (Jun 2026)31,764,987
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
wise.com	English	89	740,245	55,017	32 yrs	191,512,897		The Trade Desk

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyYahoo
ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology
visitcalifornia.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords213,484
Referring Domains19,290
Domain Age27 yrs
Traffic (Jun 2026)16,620,841
Traffic Trend
Technology
nextdoor.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords3,589,765
Referring Domains100,037
Domain Age22 yrs
Traffic (Jun 2026)15,887,717
Traffic Trend
Technology