The Trade Desk vs TikTok

TikTok is used by more websites in our catalog: 9,996 use The Trade Desk and 11,528 use TikTok.

The Trade Desk sites have the higher median Ahrefs Domain Rating (The Trade Desk: 48, TikTok: 44).

Between 2026-06 and 2026-07, The Trade Desk went from 1.4% to 1.1% of all tracked sites, while TikTok went from 1.7% to 1.3%. The Trade Desk is gaining ground faster in our index.

1,184 websites in our catalog use both The Trade Desk and TikTok.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.