Is Taboola Ads or Yahoo more popular?

Taboola Ads is used by more websites in our catalog: 2,705 use Taboola Ads and 2,201 use Yahoo.

Does Taboola Ads or Yahoo have higher-authority sites?

Taboola Ads and Yahoo sites have a similar median Ahrefs Domain Rating.

Is Taboola Ads or Yahoo growing faster?

Between 2026-06 and 2026-07, Taboola Ads went from 0.41% to 0.31% of all tracked sites, while Yahoo went from 0.29% to 0.25%. Yahoo is gaining ground faster in our index.

How many sites use both Taboola Ads and Yahoo?

212 websites in our catalog use both Taboola Ads and Yahoo.

Where does this Taboola Ads vs Yahoo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Taboola Ads vs Yahoo — Site Stats Database

Taboola Ads vs Yahoo

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Taboola Ads	Yahoo
Websites	2,705	2,201
Market share	0.94%	0.76%
Share of top 10K sites	0.93%	1.3%

Rank	#16	#17

Median DR	51	51

Average DR	50	48

Median keywords	1,469	2,364

Median referring domains	1,168	1,060

Median domain age	16 yrs	22 yrs

Average domain age	17 yrs	20 yrs

Average monthly traffic	271,097	503,310

Combined monthly traffic	733,317,562	1,107,784,548

xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyTaboola Ads
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
Technology
pcmag.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,761,626
Referring Domains243,449
Domain Age31 yrs
Traffic (Jun 2026)42,473,395
Traffic Trend
Technology
investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
Technology
mashable.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,278,689
Referring Domains269,897
Domain Age20 yrs
Traffic (Jun 2026)30,452,860
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
ufc.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords103,879
Referring Domains28,384
Domain Age31 yrs
Traffic (Jun 2026)18,875,616
Traffic Trend
TechnologyTaboola Ads
sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
poshmark.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords3,080,047
Referring Domains34,854
Domain Age15 yrs
Traffic (Jun 2026)11,567,827
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
xe.com	English	90	320,559	58,181	31 yrs	124,921,364		Taboola Ads

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyYahoo
ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology
visitcalifornia.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords213,484
Referring Domains19,290
Domain Age27 yrs
Traffic (Jun 2026)16,620,841
Traffic Trend
Technology
nextdoor.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords3,589,765
Referring Domains100,037
Domain Age22 yrs
Traffic (Jun 2026)15,887,717
Traffic Trend
Technology