Taboola Ads vs X (Twitter)

X (Twitter) is used by more websites in our catalog: 2,705 use Taboola Ads and 10,030 use X (Twitter).

X (Twitter) sites have the higher median Ahrefs Domain Rating (Taboola Ads: 51, X (Twitter): 58).

Between 2026-06 and 2026-07, Taboola Ads went from 0.41% to 0.31% of all tracked sites, while X (Twitter) went from 1.5% to 1.1%. Taboola Ads is gaining ground faster in our index.

597 websites in our catalog use both Taboola Ads and X (Twitter).

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.