Is Taboola Ads or TikTok more popular?

TikTok is used by more websites in our catalog: 2,705 use Taboola Ads and 11,528 use TikTok.

Does Taboola Ads or TikTok have higher-authority sites?

Taboola Ads sites have the higher median Ahrefs Domain Rating (Taboola Ads: 51, TikTok: 44).

Is Taboola Ads or TikTok growing faster?

Between 2026-06 and 2026-07, Taboola Ads went from 0.41% to 0.31% of all tracked sites, while TikTok went from 1.7% to 1.3%. Taboola Ads is gaining ground faster in our index.

How many sites use both Taboola Ads and TikTok?

588 websites in our catalog use both Taboola Ads and TikTok.

Where does this Taboola Ads vs TikTok data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Taboola Ads vs TikTok — Site Stats Database

Taboola Ads vs TikTok

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Taboola Ads	TikTok
Websites	2,705	11,528
Market share	0.94%	4.0%
Share of top 10K sites	0.93%	3.0%

Rank	#16	#7

Median DR	51	44

Average DR	50	44

Median keywords	1,469	1,319

Median referring domains	1,168	874

Median domain age	16 yrs	16 yrs

Average domain age	17 yrs	16 yrs

Average monthly traffic	271,097	156,302

Combined monthly traffic	733,317,562	1,801,851,715

xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyTaboola Ads
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
Technology
pcmag.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,761,626
Referring Domains243,449
Domain Age31 yrs
Traffic (Jun 2026)42,473,395
Traffic Trend
Technology
investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
Technology
mashable.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,278,689
Referring Domains269,897
Domain Age20 yrs
Traffic (Jun 2026)30,452,860
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
ufc.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords103,879
Referring Domains28,384
Domain Age31 yrs
Traffic (Jun 2026)18,875,616
Traffic Trend
TechnologyTaboola Ads
sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
poshmark.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords3,080,047
Referring Domains34,854
Domain Age15 yrs
Traffic (Jun 2026)11,567,827
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
xe.com	English	90	320,559	58,181	31 yrs	124,921,364		Taboola Ads

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyTikTok
kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyTikTok
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology