Taboola Ads vs The Trade Desk

The Trade Desk is used by more websites in our catalog: 2,705 use Taboola Ads and 9,996 use The Trade Desk.

Taboola Ads sites have the higher median Ahrefs Domain Rating (Taboola Ads: 51, The Trade Desk: 48).

Between 2026-06 and 2026-07, Taboola Ads went from 0.41% to 0.31% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. Taboola Ads is gaining ground faster in our index.

271 websites in our catalog use both Taboola Ads and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.