Is StackAdapt or TikTok more popular?

TikTok is used by more websites in our catalog: 5,921 use StackAdapt and 11,528 use TikTok.

Does StackAdapt or TikTok have higher-authority sites?

StackAdapt sites have the higher median Ahrefs Domain Rating (StackAdapt: 50, TikTok: 44).

Is StackAdapt or TikTok growing faster?

Between 2026-06 and 2026-07, StackAdapt went from 0.80% to 0.67% of all tracked sites, while TikTok went from 1.7% to 1.3%. StackAdapt is gaining ground faster in our index.

How many sites use both StackAdapt and TikTok?

555 websites in our catalog use both StackAdapt and TikTok.

Where does this StackAdapt vs TikTok data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

StackAdapt vs TikTok — Site Stats Database

StackAdapt vs TikTok

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	StackAdapt	TikTok
Websites	5,921	11,528
Market share	2.1%	4.0%
Share of top 10K sites	2.2%	3.0%

Rank	#12	#7

Median DR	50	44

Average DR	47	44

Median keywords	2,489	1,319

Median referring domains	967	874

Median domain age	22 yrs	16 yrs

Average domain age	20 yrs	16 yrs

Average monthly traffic	203,252	156,302

Combined monthly traffic	1,203,456,763	1,801,851,715

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyStackAdapt
premiumoutlets.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords240,431
Referring Domains19,182
Domain Age29 yrs
Traffic (Jun 2026)26,890,882
Traffic Trend
Technology
oanda.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords98,144
Referring Domains28,934
Domain Age29 yrs
Traffic (Jun 2026)23,705,563
Traffic Trend
TechnologyStackAdapt
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
ufc.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords103,879
Referring Domains28,384
Domain Age31 yrs
Traffic (Jun 2026)18,875,616
Traffic Trend
TechnologyStackAdapt
uber.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords401,357
Referring Domains121,270
Domain Age30 yrs
Traffic (Jun 2026)14,692,510
Traffic Trend
TechnologyStackAdapt
tn.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords623,147
Referring Domains70,467
Domain Age24 yrs
Traffic (Jun 2026)11,052,050
Traffic Trend
TechnologyStackAdapt
miamiandbeaches.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords129,485
Referring Domains17,008
Domain Age30 yrs
Traffic (Jun 2026)9,743,681
Traffic Trend
Technology
aafp.org
LanguageEnglish
DR (Ahrefs)88
Total Keywords382,396
Referring Domains67,642
Domain Age30 yrs
Traffic (Jun 2026)8,717,537
Traffic Trend
TechnologyStackAdapt
finewineandgoodspirits.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords137,070
Referring Domains3,698
Domain Age17 yrs
Traffic (Jun 2026)8,528,847
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
study.com	English	85	4,953,237	123,063	30 yrs	74,304,102		StackAdapt

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyTikTok
kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyTikTok
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology