Is StackAdapt or Taboola Ads more popular?

StackAdapt is used by more websites in our catalog: 5,921 use StackAdapt and 2,705 use Taboola Ads.

Does StackAdapt or Taboola Ads have higher-authority sites?

Taboola Ads sites have the higher median Ahrefs Domain Rating (StackAdapt: 50, Taboola Ads: 51).

Is StackAdapt or Taboola Ads growing faster?

Between 2026-06 and 2026-07, StackAdapt went from 0.80% to 0.67% of all tracked sites, while Taboola Ads went from 0.41% to 0.31%. Taboola Ads is gaining ground faster in our index.

How many sites use both StackAdapt and Taboola Ads?

166 websites in our catalog use both StackAdapt and Taboola Ads.

Where does this StackAdapt vs Taboola Ads data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

StackAdapt vs Taboola Ads — Site Stats Database

StackAdapt vs Taboola Ads

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	StackAdapt	Taboola Ads
Websites	5,921	2,705
Market share	2.1%	0.94%
Share of top 10K sites	2.2%	0.93%

Rank	#12	#16

Median DR	50	51

Average DR	47	50

Median keywords	2,489	1,469

Median referring domains	967	1,168

Median domain age	22 yrs	16 yrs

Average domain age	20 yrs	17 yrs

Average monthly traffic	203,252	271,097

Combined monthly traffic	1,203,456,763	733,317,562

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyStackAdapt
premiumoutlets.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords240,431
Referring Domains19,182
Domain Age29 yrs
Traffic (Jun 2026)26,890,882
Traffic Trend
Technology
oanda.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords98,144
Referring Domains28,934
Domain Age29 yrs
Traffic (Jun 2026)23,705,563
Traffic Trend
TechnologyStackAdapt
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
ufc.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords103,879
Referring Domains28,384
Domain Age31 yrs
Traffic (Jun 2026)18,875,616
Traffic Trend
TechnologyStackAdapt
uber.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords401,357
Referring Domains121,270
Domain Age30 yrs
Traffic (Jun 2026)14,692,510
Traffic Trend
TechnologyStackAdapt
tn.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords623,147
Referring Domains70,467
Domain Age24 yrs
Traffic (Jun 2026)11,052,050
Traffic Trend
TechnologyStackAdapt
miamiandbeaches.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords129,485
Referring Domains17,008
Domain Age30 yrs
Traffic (Jun 2026)9,743,681
Traffic Trend
Technology
aafp.org
LanguageEnglish
DR (Ahrefs)88
Total Keywords382,396
Referring Domains67,642
Domain Age30 yrs
Traffic (Jun 2026)8,717,537
Traffic Trend
TechnologyStackAdapt
finewineandgoodspirits.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords137,070
Referring Domains3,698
Domain Age17 yrs
Traffic (Jun 2026)8,528,847
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
study.com	English	85	4,953,237	123,063	30 yrs	74,304,102		StackAdapt

xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyTaboola Ads
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
TechnologyTaboola Ads
pcmag.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,761,626
Referring Domains243,449
Domain Age31 yrs
Traffic (Jun 2026)42,473,395
Traffic Trend
TechnologyTaboola Ads
investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
Technology
mashable.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,278,689
Referring Domains269,897
Domain Age20 yrs
Traffic (Jun 2026)30,452,860
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
ufc.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords103,879
Referring Domains28,384
Domain Age31 yrs
Traffic (Jun 2026)18,875,616
Traffic Trend
TechnologyTaboola Ads
sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
poshmark.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords3,080,047
Referring Domains34,854
Domain Age15 yrs
Traffic (Jun 2026)11,567,827
Traffic Trend
Technology