A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.
Last updated
| Metric | Snapchat | The Trade Desk |
|---|---|---|
| Websites | 4,803 | 9,996 |
| Market share | 1.7% | 3.5% |
| Share of top 10K sites | 2.7% | 5.0% |
| Share of top 100K sites |
|---|
| 1.6% |
| 3.6% |
| Rank | #14 | #9 |
|---|
| Median DR | 54 | 48 |
|---|
| Average DR | 51 | 46 |
|---|
| Median keywords | 2,175 | 2,401 |
|---|
| Median referring domains | 1,418 | 975 |
|---|
| Median domain age | 20 yrs | 22 yrs |
|---|
| Average domain age | 19 yrs | 20 yrs |
|---|
| Average monthly traffic | 353,901 | 298,139 |
|---|
| Combined monthly traffic | 1,699,787,192 | 2,980,198,667 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
4,803 websites · rank #14
Top industries
Top markets
9,996 websites · rank #9
Top industries
Top markets
The Trade Desk is used by more websites in our catalog: 4,803 use Snapchat and 9,996 use The Trade Desk.
Snapchat sites have the higher median Ahrefs Domain Rating (Snapchat: 54, The Trade Desk: 48).
Between 2026-06 and 2026-07, Snapchat went from 0.71% to 0.55% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. Snapchat is gaining ground faster in our index.
1,131 websites in our catalog use both Snapchat and The Trade Desk.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Snapchat vs The Trade Desk." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/compare/snapchat-vs-the-trade-desk
Site Stats Database tracks 4,803 websites using Snapchat and 9,996 using The Trade Desk, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every advertising platform by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 87 |
| 2,410,381 |
| 65,916 |
| 31 yrs |
| 61,496,142 |
| Snapchat |
| quillbot.com | English | 83 | 398,745 | 23,174 | 8 yrs | 51,335,230 | Snapchat |
| starbucks.com | English | 89 | 319,049 | 100,499 | 32 yrs | 39,976,207 | Snapchat |
| renehersecycles.com | English | 55 | 4,750 | 2,428 | 8 yrs | 36,665,303 | Snapchat |
| mathway.com | English | 66 | 337,988 | 7,252 | 21 yrs | 33,315,361 | Snapchat |
| vogue.com | English | 91 | 1,352,503 | 223,118 | 32 yrs | 31,764,987 | Snapchat |
| instacart.com | English | 86 | 2,897,718 | 32,898 | 29 yrs | 30,323,230 | Snapchat |
| hbomax.com | English | 88 | 455,191 | 56,981 | 26 yrs | 27,010,674 | Snapchat |
| floridalottery.com | English | 83 | 60,069 | 6,825 | 30 yrs | 25,899,931 | Snapchat |
| English |
| 92 |
| 3,826,446 |
| 71,403 |
| 14 yrs |
| 73,292,413 |
| The Trade Desk |
| kayak.com | English | 87 | 2,410,381 | 65,916 | 31 yrs | 61,496,142 | The Trade Desk |
| enterprise.com | English | 81 | 266,286 | 31,802 | 28 yrs | 46,150,043 | The Trade Desk |
| starbucks.com | English | 89 | 319,049 | 100,499 | 32 yrs | 39,976,207 | The Trade Desk |
| purdue.edu | English | 90 | 877,227 | 170,898 | 41 yrs | 37,101,645 | The Trade Desk |
| vogue.com | English | 91 | 1,352,503 | 223,118 | 32 yrs | 31,764,987 | The Trade Desk |
| instacart.com | English | 86 | 2,897,718 | 32,898 | 29 yrs | 30,323,230 | The Trade Desk |
| dennys.com | English | 74 | 58,200 | 11,507 | 27 yrs | 29,094,721 | The Trade Desk |
| hbomax.com | English | 88 | 455,191 | 56,981 | 26 yrs | 27,010,674 | The Trade Desk |