Simpli.fi vs The Trade Desk

The Trade Desk is used by more websites in our catalog: 6,166 use Simpli.fi and 9,996 use The Trade Desk.

The Trade Desk sites have the higher median Ahrefs Domain Rating (Simpli.fi: 36, The Trade Desk: 48).

Between 2026-06 and 2026-07, Simpli.fi went from 0.78% to 0.70% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. Simpli.fi is gaining ground faster in our index.

1,396 websites in our catalog use both Simpli.fi and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.