Is RTB House or TikTok more popular?

TikTok is used by more websites in our catalog: 1,234 use RTB House and 11,528 use TikTok.

Does RTB House or TikTok have higher-authority sites?

RTB House sites have the higher median Ahrefs Domain Rating (RTB House: 54, TikTok: 44).

Is RTB House or TikTok growing faster?

Between 2026-06 and 2026-07, RTB House went from 0.19% to 0.14% of all tracked sites, while TikTok went from 1.7% to 1.3%. RTB House is gaining ground faster in our index.

How many sites use both RTB House and TikTok?

400 websites in our catalog use both RTB House and TikTok.

Where does this RTB House vs TikTok data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

RTB House vs TikTok — Site Stats Database

RTB House vs TikTok

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	RTB House	TikTok
Websites	1,234	11,528
Market share	0.43%	4.0%
Share of top 10K sites	0.38%	3.0%

Rank	#18	#7

Median DR	54	44

Average DR	53	44

Median keywords	867	1,319

Median referring domains	1,639	874

Median domain age	19 yrs	16 yrs

Average domain age	18 yrs	16 yrs

Average monthly traffic	508,106	156,302

Combined monthly traffic	627,002,201	1,801,851,715

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyRTB House
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
trip.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,859,814
Referring Domains48,051
Domain Age28 yrs
Traffic (Jun 2026)13,635,078
Traffic Trend
TechnologyRTB House
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
thechunkychef.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords122,050
Referring Domains20,640
Domain Age11 yrs
Traffic (Jun 2026)6,910,753
Traffic Trend
Technology
thriftbooks.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,185,347
Referring Domains31,810
Domain Age23 yrs
Traffic (Jun 2026)6,909,824
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyRTB House
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
walmart.com	English	92	22,196,316	287,795	31 yrs	430,824,067		RTB House

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyTikTok
kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyTikTok
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology