Is Outbrain Ads or TikTok more popular?

TikTok is used by more websites in our catalog: 1,008 use Outbrain Ads and 11,528 use TikTok.

Does Outbrain Ads or TikTok have higher-authority sites?

Outbrain Ads sites have the higher median Ahrefs Domain Rating (Outbrain Ads: 57, TikTok: 44).

Is Outbrain Ads or TikTok growing faster?

Between 2026-06 and 2026-07, Outbrain Ads went from 0.16% to 0.11% of all tracked sites, while TikTok went from 1.7% to 1.3%. Outbrain Ads is gaining ground faster in our index.

How many sites use both Outbrain Ads and TikTok?

234 websites in our catalog use both Outbrain Ads and TikTok.

Where does this Outbrain Ads vs TikTok data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Outbrain Ads vs TikTok — Site Stats Database

Outbrain Ads vs TikTok

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Outbrain Ads	TikTok
Websites	1,008	11,528
Market share	0.35%	4.0%
Share of top 10K sites	0.28%	3.0%

Rank	#20	#7

Median DR	57	44

Average DR	54	44

Median keywords	1,560	1,319

Median referring domains	1,639	874

Median domain age	18 yrs	16 yrs

Average domain age	18 yrs	16 yrs

Average monthly traffic	266,405	156,302

Combined monthly traffic	268,535,926	1,801,851,715

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyOutbrain Ads
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
magicbricks.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords108,041
Referring Domains9,167
Domain Age20 yrs
Traffic (Jun 2026)13,515,403
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
styleseat.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords201,512
Referring Domains7,866
Domain Age17 yrs
Traffic (Jun 2026)5,312,921
Traffic Trend
Technology
rush.co.uk
LanguageEnglish
DR (Ahrefs)49
Total Keywords62,650
Referring Domains2,070
Domain Age31 yrs
Traffic (Jun 2026)4,936,887
Traffic Trend
Technology
indiewire.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords481,268
Referring Domains119,481
Domain Age29 yrs
Traffic (Jun 2026)4,423,368
Traffic Trend
Technology
ooma.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords28,294
Referring Domains6,986
Domain Age23 yrs
Traffic (Jun 2026)3,573,660
Traffic Trend
TechnologyOutbrain Ads
dji.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords59,375
Referring Domains41,474
Domain Age30 yrs
Traffic (Jun 2026)2,625,616
Traffic Trend
TechnologyOutbrain Ads

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kayak.com	English	87	2,410,381	65,916	31 yrs	61,496,142		Outbrain Ads

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyTikTok
kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyTikTok
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology