Outbrain Ads vs Taboola Ads

Taboola Ads is used by more websites in our catalog: 1,008 use Outbrain Ads and 2,705 use Taboola Ads.

Outbrain Ads sites have the higher median Ahrefs Domain Rating (Outbrain Ads: 57, Taboola Ads: 51).

Between 2026-06 and 2026-07, Outbrain Ads went from 0.16% to 0.11% of all tracked sites, while Taboola Ads went from 0.41% to 0.31%. Outbrain Ads is gaining ground faster in our index.

328 websites in our catalog use both Outbrain Ads and Taboola Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.