Outbrain Ads vs StackAdapt

StackAdapt is used by more websites in our catalog: 1,008 use Outbrain Ads and 5,921 use StackAdapt.

Outbrain Ads sites have the higher median Ahrefs Domain Rating (Outbrain Ads: 57, StackAdapt: 50).

Between 2026-06 and 2026-07, Outbrain Ads went from 0.16% to 0.11% of all tracked sites, while StackAdapt went from 0.80% to 0.67%. Outbrain Ads is gaining ground faster in our index.

87 websites in our catalog use both Outbrain Ads and StackAdapt.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.