A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.
Last updated
| Metric | Outbrain Ads | Snapchat |
|---|---|---|
| Websites | 1,008 | 4,803 |
| Market share | 0.35% | 1.7% |
| Share of top 10K sites | 0.28% | 2.7% |
| Share of top 100K sites |
|---|
| 0.18% |
| 1.6% |
| Rank | #20 | #14 |
|---|
| Median DR | 57 | 54 |
|---|
| Average DR | 54 | 51 |
|---|
| Median keywords | 1,560 | 2,175 |
|---|
| Median referring domains | 1,639 | 1,418 |
|---|
| Median domain age | 18 yrs | 20 yrs |
|---|
| Average domain age | 18 yrs | 19 yrs |
|---|
| Average monthly traffic | 266,405 | 353,901 |
|---|
| Combined monthly traffic | 268,535,926 | 1,699,787,192 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
1,008 websites · rank #20
Top industries
Top markets
4,803 websites · rank #14
Top industries
Top markets
Snapchat is used by more websites in our catalog: 1,008 use Outbrain Ads and 4,803 use Snapchat.
Outbrain Ads sites have the higher median Ahrefs Domain Rating (Outbrain Ads: 57, Snapchat: 54).
Between 2026-06 and 2026-07, Outbrain Ads went from 0.16% to 0.11% of all tracked sites, while Snapchat went from 0.71% to 0.55%. Outbrain Ads is gaining ground faster in our index.
134 websites in our catalog use both Outbrain Ads and Snapchat.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Outbrain Ads vs Snapchat." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/compare/outbrain-ads-vs-snapchat
Site Stats Database tracks 1,008 websites using Outbrain Ads and 4,803 using Snapchat, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every advertising platform by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 92 |
| 4,191,464 |
| 613,588 |
| 28 yrs |
| 45,853,493 |
| Outbrain Ads |
| rollingstone.com | English | 90 | 1,594,859 | 282,640 | 31 yrs | 20,854,417 | Outbrain Ads |
| magicbricks.com | English | 78 | 108,041 | 9,167 | 20 yrs | 13,515,403 | Outbrain Ads |
| sheknows.com | English | 82 | 677,012 | 110,881 | 27 yrs | 11,598,435 | Outbrain Ads |
| styleseat.com | English | 82 | 201,512 | 7,866 | 17 yrs | 5,312,921 | Outbrain Ads |
| rush.co.uk | English | 49 | 62,650 | 2,070 | 31 yrs | 4,936,887 | Outbrain Ads |
| indiewire.com | English | 85 | 481,268 | 119,481 | 29 yrs | 4,423,368 | Outbrain Ads |
| ooma.com | English | 73 | 28,294 | 6,986 | 23 yrs | 3,573,660 | Outbrain Ads |
| dji.com | English | 87 | 59,375 | 41,474 | 30 yrs | 2,625,616 | Outbrain Ads |
| English |
| 87 |
| 2,410,381 |
| 65,916 |
| 31 yrs |
| 61,496,142 |
| Snapchat |
| quillbot.com | English | 83 | 398,745 | 23,174 | 8 yrs | 51,335,230 | Snapchat |
| starbucks.com | English | 89 | 319,049 | 100,499 | 32 yrs | 39,976,207 | Snapchat |
| renehersecycles.com | English | 55 | 4,750 | 2,428 | 8 yrs | 36,665,303 | Snapchat |
| mathway.com | English | 66 | 337,988 | 7,252 | 21 yrs | 33,315,361 | Snapchat |
| vogue.com | English | 91 | 1,352,503 | 223,118 | 32 yrs | 31,764,987 | Snapchat |
| instacart.com | English | 86 | 2,897,718 | 32,898 | 29 yrs | 30,323,230 | Snapchat |
| hbomax.com | English | 88 | 455,191 | 56,981 | 26 yrs | 27,010,674 | Snapchat |
| floridalottery.com | English | 83 | 60,069 | 6,825 | 30 yrs | 25,899,931 | Snapchat |