Outbrain Ads vs Simpli.fi

Simpli.fi is used by more websites in our catalog: 1,008 use Outbrain Ads and 6,166 use Simpli.fi.

Outbrain Ads sites have the higher median Ahrefs Domain Rating (Outbrain Ads: 57, Simpli.fi: 36).

Between 2026-06 and 2026-07, Outbrain Ads went from 0.16% to 0.11% of all tracked sites, while Simpli.fi went from 0.78% to 0.70%. Outbrain Ads is gaining ground faster in our index.

20 websites in our catalog use both Outbrain Ads and Simpli.fi.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.