Is Outbrain Ads or RTB House more popular?

RTB House is used by more websites in our catalog: 1,008 use Outbrain Ads and 1,234 use RTB House.

Does Outbrain Ads or RTB House have higher-authority sites?

Outbrain Ads sites have the higher median Ahrefs Domain Rating (Outbrain Ads: 57, RTB House: 54).

Is Outbrain Ads or RTB House growing faster?

Between 2026-06 and 2026-07, Outbrain Ads went from 0.16% to 0.11% of all tracked sites, while RTB House went from 0.19% to 0.14%. Outbrain Ads is gaining ground faster in our index.

How many sites use both Outbrain Ads and RTB House?

65 websites in our catalog use both Outbrain Ads and RTB House.

Where does this Outbrain Ads vs RTB House data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Outbrain Ads vs RTB House — Site Stats Database

Outbrain Ads vs RTB House

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Outbrain Ads	RTB House
Websites	1,008	1,234
Market share	0.35%	0.43%
Share of top 10K sites	0.28%	0.38%

Rank	#20	#18

Median DR	57	54

Average DR	54	53

Median keywords	1,560	867

Median referring domains	1,639	1,639

Median domain age	18 yrs	19 yrs

Average domain age	18 yrs	18 yrs

Average monthly traffic	266,405	508,106

Combined monthly traffic	268,535,926	627,002,201

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyOutbrain Ads
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
magicbricks.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords108,041
Referring Domains9,167
Domain Age20 yrs
Traffic (Jun 2026)13,515,403
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
styleseat.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords201,512
Referring Domains7,866
Domain Age17 yrs
Traffic (Jun 2026)5,312,921
Traffic Trend
Technology
rush.co.uk
LanguageEnglish
DR (Ahrefs)49
Total Keywords62,650
Referring Domains2,070
Domain Age31 yrs
Traffic (Jun 2026)4,936,887
Traffic Trend
Technology
indiewire.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords481,268
Referring Domains119,481
Domain Age29 yrs
Traffic (Jun 2026)4,423,368
Traffic Trend
Technology
ooma.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords28,294
Referring Domains6,986
Domain Age23 yrs
Traffic (Jun 2026)3,573,660
Traffic Trend
TechnologyOutbrain Ads
dji.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords59,375
Referring Domains41,474
Domain Age30 yrs
Traffic (Jun 2026)2,625,616
Traffic Trend
TechnologyOutbrain Ads

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kayak.com	English	87	2,410,381	65,916	31 yrs	61,496,142		Outbrain Ads

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyRTB House
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
trip.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,859,814
Referring Domains48,051
Domain Age28 yrs
Traffic (Jun 2026)13,635,078
Traffic Trend
TechnologyRTB House
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
thechunkychef.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords122,050
Referring Domains20,640
Domain Age11 yrs
Traffic (Jun 2026)6,910,753
Traffic Trend
Technology
thriftbooks.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,185,347
Referring Domains31,810
Domain Age23 yrs
Traffic (Jun 2026)6,909,824
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyRTB House
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology