Is Outbrain Ads or Reddit more popular?

Reddit is used by more websites in our catalog: 1,008 use Outbrain Ads and 8,121 use Reddit.

Does Outbrain Ads or Reddit have higher-authority sites?

Outbrain Ads sites have the higher median Ahrefs Domain Rating (Outbrain Ads: 57, Reddit: 56).

Is Outbrain Ads or Reddit growing faster?

Between 2026-06 and 2026-07, Outbrain Ads went from 0.16% to 0.11% of all tracked sites, while Reddit went from 1.2% to 0.92%. Outbrain Ads is gaining ground faster in our index.

How many sites use both Outbrain Ads and Reddit?

114 websites in our catalog use both Outbrain Ads and Reddit.

Where does this Outbrain Ads vs Reddit data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Outbrain Ads vs Reddit — Site Stats Database

Outbrain Ads vs Reddit

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Outbrain Ads	Reddit
Websites	1,008	8,121
Market share	0.35%	2.8%
Share of top 10K sites	0.28%	3.3%

Rank	#20	#10

Median DR	57	56

Average DR	54	54

Median keywords	1,560	2,472

Median referring domains	1,639	1,289

Median domain age	18 yrs	16 yrs

Average domain age	18 yrs	17 yrs

Average monthly traffic	266,405	298,324

Combined monthly traffic	268,535,926	2,422,687,885

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyOutbrain Ads
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
magicbricks.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords108,041
Referring Domains9,167
Domain Age20 yrs
Traffic (Jun 2026)13,515,403
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
styleseat.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords201,512
Referring Domains7,866
Domain Age17 yrs
Traffic (Jun 2026)5,312,921
Traffic Trend
Technology
rush.co.uk
LanguageEnglish
DR (Ahrefs)49
Total Keywords62,650
Referring Domains2,070
Domain Age31 yrs
Traffic (Jun 2026)4,936,887
Traffic Trend
Technology
indiewire.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords481,268
Referring Domains119,481
Domain Age29 yrs
Traffic (Jun 2026)4,423,368
Traffic Trend
Technology
ooma.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords28,294
Referring Domains6,986
Domain Age23 yrs
Traffic (Jun 2026)3,573,660
Traffic Trend
TechnologyOutbrain Ads
dji.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords59,375
Referring Domains41,474
Domain Age30 yrs
Traffic (Jun 2026)2,625,616
Traffic Trend
TechnologyOutbrain Ads

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kayak.com	English	87	2,410,381	65,916	31 yrs	61,496,142		Outbrain Ads

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyReddit
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyReddit
study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
Technology
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
wordpress.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords11,936,997
Referring Domains4,665,334
Domain Age26 yrs
Traffic (Jun 2026)51,379,435
Traffic Trend
Technology
pcmag.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,761,626
Referring Domains243,449
Domain Age31 yrs
Traffic (Jun 2026)42,473,395
Traffic Trend
Technology
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
Technology
vogue.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,352,503
Referring Domains223,118
Domain Age32 yrs
Traffic (Jun 2026)31,764,987
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology