Is Microsoft Ads or Yahoo more popular?

Microsoft Ads is used by more websites in our catalog: 39,963 use Microsoft Ads and 2,201 use Yahoo.

Does Microsoft Ads or Yahoo have higher-authority sites?

Yahoo sites have the higher median Ahrefs Domain Rating (Microsoft Ads: 41, Yahoo: 51).

Is Microsoft Ads or Yahoo growing faster?

Between 2026-06 and 2026-07, Microsoft Ads went from 5.8% to 4.5% of all tracked sites, while Yahoo went from 0.29% to 0.25%. Yahoo is gaining ground faster in our index.

How many sites use both Microsoft Ads and Yahoo?

1,039 websites in our catalog use both Microsoft Ads and Yahoo.

Where does this Microsoft Ads vs Yahoo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Microsoft Ads vs Yahoo — Site Stats Database

Microsoft Ads vs Yahoo

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Microsoft Ads	Yahoo
Websites	39,963	2,201
Market share	14%	0.76%
Share of top 10K sites	8.3%	1.3%

Rank	#4	#17

Median DR	41	51

Average DR	42	48

Median keywords	1,586	2,364

Median referring domains	728	1,060

Median domain age	18 yrs	22 yrs

Average domain age	18 yrs	20 yrs

Average monthly traffic	154,124	503,310

Combined monthly traffic	6,159,243,001	1,107,784,548

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyMicrosoft Ads
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyMicrosoft Ads
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyMicrosoft Ads
nhl.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords446,693
Referring Domains83,476
Domain Age31 yrs
Traffic (Jun 2026)75,778,312
Traffic Trend
TechnologyMicrosoft Ads
study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
Technology
ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
Technology
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
almanac.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords932,777
Referring Domains73,599
Domain Age31 yrs
Traffic (Jun 2026)63,656,636
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
healthline.com	English	92	7,041,614	458,961	21 yrs	220,346,497		Microsoft Ads

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyYahoo
ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology
visitcalifornia.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords213,484
Referring Domains19,290
Domain Age27 yrs
Traffic (Jun 2026)16,620,841
Traffic Trend
Technology
nextdoor.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords3,589,765
Referring Domains100,037
Domain Age22 yrs
Traffic (Jun 2026)15,887,717
Traffic Trend
Technology