Microsoft Ads vs The Trade Desk

Microsoft Ads is used by more websites in our catalog: 39,963 use Microsoft Ads and 9,996 use The Trade Desk.

The Trade Desk sites have the higher median Ahrefs Domain Rating (Microsoft Ads: 41, The Trade Desk: 48).

Between 2026-06 and 2026-07, Microsoft Ads went from 5.8% to 4.5% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. The Trade Desk is gaining ground faster in our index.

3,301 websites in our catalog use both Microsoft Ads and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.