Microsoft Ads vs StackAdapt

Microsoft Ads is used by more websites in our catalog: 39,963 use Microsoft Ads and 5,921 use StackAdapt.

StackAdapt sites have the higher median Ahrefs Domain Rating (Microsoft Ads: 41, StackAdapt: 50).

Between 2026-06 and 2026-07, Microsoft Ads went from 5.8% to 4.5% of all tracked sites, while StackAdapt went from 0.80% to 0.67%. StackAdapt is gaining ground faster in our index.

2,077 websites in our catalog use both Microsoft Ads and StackAdapt.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.