Is Microsoft Ads or RTB House more popular?

Microsoft Ads is used by more websites in our catalog: 39,963 use Microsoft Ads and 1,234 use RTB House.

Does Microsoft Ads or RTB House have higher-authority sites?

RTB House sites have the higher median Ahrefs Domain Rating (Microsoft Ads: 41, RTB House: 54).

Is Microsoft Ads or RTB House growing faster?

Between 2026-06 and 2026-07, Microsoft Ads went from 5.8% to 4.5% of all tracked sites, while RTB House went from 0.19% to 0.14%. RTB House is gaining ground faster in our index.

How many sites use both Microsoft Ads and RTB House?

727 websites in our catalog use both Microsoft Ads and RTB House.

Where does this Microsoft Ads vs RTB House data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Microsoft Ads vs RTB House — Site Stats Database

Microsoft Ads vs RTB House

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Microsoft Ads	RTB House
Websites	39,963	1,234
Market share	14%	0.43%
Share of top 10K sites	8.3%	0.38%

Rank	#4	#18

Median DR	41	54

Average DR	42	53

Median keywords	1,586	867

Median referring domains	728	1,639

Median domain age	18 yrs	19 yrs

Average domain age	18 yrs	18 yrs

Average monthly traffic	154,124	508,106

Combined monthly traffic	6,159,243,001	627,002,201

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyMicrosoft Ads
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyMicrosoft Ads
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyMicrosoft Ads
nhl.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords446,693
Referring Domains83,476
Domain Age31 yrs
Traffic (Jun 2026)75,778,312
Traffic Trend
TechnologyMicrosoft Ads
study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
Technology
ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
Technology
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
almanac.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords932,777
Referring Domains73,599
Domain Age31 yrs
Traffic (Jun 2026)63,656,636
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
healthline.com	English	92	7,041,614	458,961	21 yrs	220,346,497		Microsoft Ads

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyRTB House
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
trip.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,859,814
Referring Domains48,051
Domain Age28 yrs
Traffic (Jun 2026)13,635,078
Traffic Trend
TechnologyRTB House
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
thechunkychef.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords122,050
Referring Domains20,640
Domain Age11 yrs
Traffic (Jun 2026)6,910,753
Traffic Trend
Technology
thriftbooks.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,185,347
Referring Domains31,810
Domain Age23 yrs
Traffic (Jun 2026)6,909,824
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyRTB House
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology