A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.
Last updated
| Metric | Microsoft Ads | |
|---|---|---|
| Websites | 39,963 | 8,121 |
| Market share | 14% | 2.8% |
| Share of top 10K sites | 8.3% | 3.3% |
| Share of top 100K sites |
|---|
| 7.9% |
| 2.3% |
| Rank | #4 | #10 |
|---|
| Median DR | 41 | 56 |
|---|
| Average DR | 42 | 54 |
|---|
| Median keywords | 1,586 | 2,472 |
|---|
| Median referring domains | 728 | 1,289 |
|---|
| Median domain age | 18 yrs | 16 yrs |
|---|
| Average domain age | 18 yrs | 17 yrs |
|---|
| Average monthly traffic | 154,124 | 298,324 |
|---|
| Combined monthly traffic | 6,159,243,001 | 2,422,687,885 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
39,963 websites · rank #4
Top industries
Top markets
8,121 websites · rank #10
Top industries
Top markets
Microsoft Ads is used by more websites in our catalog: 39,963 use Microsoft Ads and 8,121 use Reddit.
Reddit sites have the higher median Ahrefs Domain Rating (Microsoft Ads: 41, Reddit: 56).
Between 2026-06 and 2026-07, Microsoft Ads went from 5.8% to 4.5% of all tracked sites, while Reddit went from 1.2% to 0.92%. Reddit is gaining ground faster in our index.
4,100 websites in our catalog use both Microsoft Ads and Reddit.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Microsoft Ads vs Reddit." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/compare/microsoft-ads-vs-reddit
Site Stats Database tracks 39,963 websites using Microsoft Ads and 8,121 using Reddit, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every advertising platform by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 89 |
| 740,245 |
| 55,017 |
| 32 yrs |
| 191,512,897 |
| Microsoft Ads |
| istockphoto.com | English | 91 | 4,131,936 | 1,685,041 | 26 yrs | 127,970,606 | Microsoft Ads |
| xe.com | English | 90 | 320,559 | 58,181 | 31 yrs | 124,921,364 | Microsoft Ads |
| nhl.com | English | 88 | 446,693 | 83,476 | 31 yrs | 75,778,312 | Microsoft Ads |
| study.com | English | 85 | 4,953,237 | 123,063 | 30 yrs | 74,304,102 | Microsoft Ads |
| ubereats.com | English | 92 | 3,826,446 | 71,403 | 14 yrs | 73,292,413 | Microsoft Ads |
| caranddriver.com | English | 86 | 1,598,856 | 86,813 | 30 yrs | 72,754,571 | Microsoft Ads |
| medicalnewstoday.com | English | 91 | 4,765,303 | 289,273 | 22 yrs | 71,587,350 | Microsoft Ads |
| almanac.com | English | 84 | 932,777 | 73,599 | 31 yrs | 63,656,636 | Microsoft Ads |
| English |
| 89 |
| 740,245 |
| 55,017 |
| 32 yrs |
| 191,512,897 |
| study.com | English | 85 | 4,953,237 | 123,063 | 30 yrs | 74,304,102 |
| caranddriver.com | English | 86 | 1,598,856 | 86,813 | 30 yrs | 72,754,571 |
| medicalnewstoday.com | English | 91 | 4,765,303 | 289,273 | 22 yrs | 71,587,350 |
| wordpress.com | English | 95 | 11,936,997 | 4,665,334 | 26 yrs | 51,379,435 |
| pcmag.com | English | 90 | 1,761,626 | 243,449 | 31 yrs | 42,473,395 |
| alltrails.com | English | 89 | 1,038,739 | 104,963 | 21 yrs | 35,078,872 |
| vogue.com | English | 91 | 1,352,503 | 223,118 | 32 yrs | 31,764,987 |
| instacart.com | English | 86 | 2,897,718 | 32,898 | 29 yrs | 30,323,230 |