LinkedIn vs The Trade Desk

LinkedIn is used by more websites in our catalog: 31,456 use LinkedIn and 9,996 use The Trade Desk.

LinkedIn sites have the higher median Ahrefs Domain Rating (LinkedIn: 55, The Trade Desk: 48).

Between 2026-06 and 2026-07, LinkedIn went from 4.7% to 3.6% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. The Trade Desk is gaining ground faster in our index.

2,200 websites in our catalog use both LinkedIn and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.