Is LinkedIn or RTB House more popular?

LinkedIn is used by more websites in our catalog: 31,456 use LinkedIn and 1,234 use RTB House.

Does LinkedIn or RTB House have higher-authority sites?

LinkedIn sites have the higher median Ahrefs Domain Rating (LinkedIn: 55, RTB House: 54).

Is LinkedIn or RTB House growing faster?

Between 2026-06 and 2026-07, LinkedIn went from 4.7% to 3.6% of all tracked sites, while RTB House went from 0.19% to 0.14%. RTB House is gaining ground faster in our index.

How many sites use both LinkedIn and RTB House?

136 websites in our catalog use both LinkedIn and RTB House.

Where does this LinkedIn vs RTB House data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

LinkedIn vs RTB House — Site Stats Database

LinkedIn vs RTB House

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	LinkedIn	RTB House
Websites	31,456	1,234
Market share	11%	0.43%
Share of top 10K sites	5.4%	0.38%

Rank	#5	#18

Median DR	55	54

Average DR	53	53

Median keywords	1,481	867

Median referring domains	1,106	1,639

Median domain age	18 yrs	19 yrs

Average domain age	18 yrs	18 yrs

Average monthly traffic	151,462	508,106

Combined monthly traffic	4,764,389,626	627,002,201

clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
TechnologyLinkedIn
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyLinkedIn
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyLinkedIn
omnicalculator.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,117,888
Referring Domains27,730
Domain Age11 yrs
Traffic (Jun 2026)89,887,035
Traffic Trend
Technology
quillbot.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords398,745
Referring Domains23,174
Domain Age8 yrs
Traffic (Jun 2026)51,335,230
Traffic Trend
Technology
enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
Technology
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
amazon.jobs
LanguageEnglish
DR (Ahrefs)85
Total Keywords85,882
Referring Domains29,865
Domain Age20 yrs
Traffic (Jun 2026)35,562,690
Traffic Trend
Technology
vogue.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,352,503
Referring Domains223,118
Domain Age32 yrs
Traffic (Jun 2026)31,764,987
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
clevelandclinic.org	English	92	5,266,698	262,751	28 yrs	536,244,433		LinkedIn

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyRTB House
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
trip.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,859,814
Referring Domains48,051
Domain Age28 yrs
Traffic (Jun 2026)13,635,078
Traffic Trend
TechnologyRTB House
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
thechunkychef.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords122,050
Referring Domains20,640
Domain Age11 yrs
Traffic (Jun 2026)6,910,753
Traffic Trend
Technology
thriftbooks.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,185,347
Referring Domains31,810
Domain Age23 yrs
Traffic (Jun 2026)6,909,824
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyRTB House
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology