Is LinkedIn or Outbrain Ads more popular?

LinkedIn is used by more websites in our catalog: 31,456 use LinkedIn and 1,008 use Outbrain Ads.

Does LinkedIn or Outbrain Ads have higher-authority sites?

Outbrain Ads sites have the higher median Ahrefs Domain Rating (LinkedIn: 55, Outbrain Ads: 57).

Is LinkedIn or Outbrain Ads growing faster?

Between 2026-06 and 2026-07, LinkedIn went from 4.7% to 3.6% of all tracked sites, while Outbrain Ads went from 0.16% to 0.11%. Outbrain Ads is gaining ground faster in our index.

How many sites use both LinkedIn and Outbrain Ads?

318 websites in our catalog use both LinkedIn and Outbrain Ads.

Where does this LinkedIn vs Outbrain Ads data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

LinkedIn vs Outbrain Ads — Site Stats Database

LinkedIn vs Outbrain Ads

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	LinkedIn	Outbrain Ads
Websites	31,456	1,008
Market share	11%	0.35%
Share of top 10K sites	5.4%	0.28%

Rank	#5	#20

Median DR	55	57

Average DR	53	54

Median keywords	1,481	1,560

Median referring domains	1,106	1,639

Median domain age	18 yrs	18 yrs

Average domain age	18 yrs	18 yrs

Average monthly traffic	151,462	266,405

Combined monthly traffic	4,764,389,626	268,535,926

clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
TechnologyLinkedIn
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyLinkedIn
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyLinkedIn
omnicalculator.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,117,888
Referring Domains27,730
Domain Age11 yrs
Traffic (Jun 2026)89,887,035
Traffic Trend
Technology
quillbot.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords398,745
Referring Domains23,174
Domain Age8 yrs
Traffic (Jun 2026)51,335,230
Traffic Trend
Technology
enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
Technology
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
amazon.jobs
LanguageEnglish
DR (Ahrefs)85
Total Keywords85,882
Referring Domains29,865
Domain Age20 yrs
Traffic (Jun 2026)35,562,690
Traffic Trend
Technology
vogue.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,352,503
Referring Domains223,118
Domain Age32 yrs
Traffic (Jun 2026)31,764,987
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
clevelandclinic.org	English	92	5,266,698	262,751	28 yrs	536,244,433		LinkedIn

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyOutbrain Ads
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
magicbricks.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords108,041
Referring Domains9,167
Domain Age20 yrs
Traffic (Jun 2026)13,515,403
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
styleseat.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords201,512
Referring Domains7,866
Domain Age17 yrs
Traffic (Jun 2026)5,312,921
Traffic Trend
Technology
rush.co.uk
LanguageEnglish
DR (Ahrefs)49
Total Keywords62,650
Referring Domains2,070
Domain Age31 yrs
Traffic (Jun 2026)4,936,887
Traffic Trend
Technology
indiewire.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords481,268
Referring Domains119,481
Domain Age29 yrs
Traffic (Jun 2026)4,423,368
Traffic Trend
Technology
ooma.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords28,294
Referring Domains6,986
Domain Age23 yrs
Traffic (Jun 2026)3,573,660
Traffic Trend
TechnologyOutbrain Ads
dji.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords59,375
Referring Domains41,474
Domain Age30 yrs
Traffic (Jun 2026)2,625,616
Traffic Trend
TechnologyOutbrain Ads