LinkedIn vs Microsoft Ads

Microsoft Ads is used by more websites in our catalog: 31,456 use LinkedIn and 39,963 use Microsoft Ads.

LinkedIn sites have the higher median Ahrefs Domain Rating (LinkedIn: 55, Microsoft Ads: 41).

Between 2026-06 and 2026-07, LinkedIn went from 4.7% to 3.6% of all tracked sites, while Microsoft Ads went from 5.8% to 4.5%. LinkedIn is gaining ground faster in our index.

10,679 websites in our catalog use both LinkedIn and Microsoft Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.