DoubleClick Floodlight vs The Trade Desk

DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 9,996 use The Trade Desk.

The Trade Desk sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, The Trade Desk: 48).

Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. The Trade Desk is gaining ground faster in our index.

9,131 websites in our catalog use both DoubleClick Floodlight and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.