DoubleClick Floodlight vs StackAdapt

DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 5,921 use StackAdapt.

StackAdapt sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, StackAdapt: 50).

Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while StackAdapt went from 0.80% to 0.67%. StackAdapt is gaining ground faster in our index.

5,644 websites in our catalog use both DoubleClick Floodlight and StackAdapt.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.