DoubleClick Floodlight vs Snapchat

DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 4,803 use Snapchat.

Snapchat sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, Snapchat: 54).

Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while Snapchat went from 0.71% to 0.55%. Snapchat is gaining ground faster in our index.

4,489 websites in our catalog use both DoubleClick Floodlight and Snapchat.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.